Anyone who has delved into managing a website for a business or company will agree that this involves managing and analyzing a considerable amount of information and data. And this is where the Cross Network makes the most sense. The preeminence of the Internet and online actions led to the emergence of several tools that allow users to organize and interpret all these numbers and information in such a way that they can take advantage of them and use them to their advantage through the cross network. Google, of course, has a fairly popular tool with this data collection function. We are referring to Google Analytics 4 , the new version of Google Analytics. This time we will delve a little deeper into this tool and channel grouping . Join us to discover GA4 and understand how it can be useful for any business or website.
What is the Cross Network in Google Analytics 4
GA4 is the new version of Google Analytics. It is a tool that collects information and data arising from visits to a website or a specific application . In other words, it measures the traffic and interaction presented by certain websites or applications. GA4 allows users to obtain useful information and understand the journeys that customers Iran Telegram Data take, in order to subsequently obtain more sales and conversions. This Google tool works based on what it calls “events” , which can be, for example, the download of a file, the clicking on a button, the completion of a purchase. These events allow us to track the interactions that visitors have with the website or application in question. A second dimension of classification is precisely the channels . They represent a higher level of abstraction that allows us to know in more detail the origin of the traffic.
Innovations brought by GA4
GA4 brings with it some innovations compared to the other property type (from Universal Analytics, whose standard properties stopped processing data as of July 2023). As stated on the tool’s official site, GA4 allows you to collect data from both applications and web pages (that is, it can collect data together ), which show the customer journey in more Aero Leads detail. On the other hand, and as we mentioned previously, the data is based on events and no longer on sessions. It also includes behavioral modeling, conversion modeling, and other privacy-related controls. In order to better understand how GA4 processes all the data and delivers the information to users, we will briefly clarify what channels are and what the idea of “channel grouping” refers to.
