Surveys can help you get to know your customers, readers, or whatever better and not just rely on guesswork.
But what is the best way to create professional surveys and what are the advantages and disadvantages of doing so?
In the following, I present some interesting survey tools and describe my own practical experiences.
Contents
Create a survey – Why?
Before we get to the tool presentations, the question arises as to why you should conduct surveys at all.
Why go to the trouble of analyzing the data you collect?
You know your customers and your readers, right?
This list could certainly go on for a whatsapp data while. Surveys simply help us understand people better and know more precisely what they want, need, dislike, and so on.
One thing to keep in mind is the impact surveys can have on (potential) customers. After all, they demonstrate that the company is interested in the people’s wishes, problems, etc. Well-conducted surveys can therefore also serve a small marketing function.
The disadvantages of surveys include the high level of effort involved in creating and analyzing them. Furthermore, you only ever get a partial picture of the truth, since only a fraction of customers, readers, etc. participate in the surveys. Furthermore, some people find surveys annoying and view them negatively.
The bottom line is that surveys offer advantages and not only help the survey creators, but also ensure that the survey participants emotional marketing: the key to connecting with your audience and building customer loyalty benefit because, for example, their wishes and needs are better taken into account.
Online survey tools
There are so many survey services and tools out there that it’s impossible to introduce them all.
Therefore, I will now discuss some tools that I have already looked at or used myself.
Doodle
One of the easiest ways to conduct a survey is probably the small online tool Doodle . This doesn’t mean the Google logo variations.
Most people use Doodle to find a common time, but you can also create small polls and use them for free. You can ask china leads just one question and enter answer options.
Anyone who wants to make the survey a bit more flexible and also values encryption, for example, will have to use the Private or Business plan, which is still quite affordable. Overall, it’s a simple and cost-effective solution.
Google Forms
Google offers a range of online tools, including a word processor . Google Forms also offers a way to create forms and conduct surveys.
The data is stored on Google Drive, and you can design quite complex and flexible surveys. Multiple-choice questions, checkboxes, drop-down answers, and more are possible.
