Groups in marketing planning. At this stage we should work together to analyze from the CEO CMO CFO VP Brand VP Marketing VP CE VP Operation levels because building a brand is not a matter of either party. . Research target customers Any brand invests in target customer research. will be able to make the brand grow and profit better By conducting research we gain an in-depth understanding of our customers’ perspectives on what they put first. What kind of communication is what customers want? What is your view on our brand.
The use of brand
Which helps us save a lot of marketing and brand Fitness Spa Clubs Email List development costs. . Define the vision of the brand. that is consistent with business strategy Defining a brand vision (Brand Vision) allows us to see the long-term goals of the brand. The vision must first create inspiration and values for people within the organization. and deliver to every stakeholder to our customers. . Make a promise that the brand will give to the customer. The next step is to create a brand promise through a message or statement that the brand wants to communicate to the audience. Promise is what brands want to make customers believe that they will receive good things from our brand.
The use of symbols
Making that promise must create a good relevant AERO Leads and memorable experience. . Determine the position of the brand. The brand positioning (Brand Positioning) that nes to be built from these questions. What is our brand born for? born for whom When will people want to use our brand? Who are the brand’s competitors? The positioning of the brand must be unique and unique. And reflect the essence of the brand (Brand Essence) in order to get into the minds of consumers. The position of the brand can be creat from types.
