At the same time, it is required to perform a detailed audit of the client’s website. Comparing the data obtained will help create a clear roadmap on how to outperform your competitors and reach the top positions in the search results. A comprehensive audit is based on studying the effectiveness of certain keywords that are important for the thematic niche, comparing usability parameters, and analyzing the link profile.
Technical optimization of a web resource
Simply creating high-quality, relevant Email Marketing List content is not enough to increase website visibility. Technical SEO is a way to ensure that it gets the attention it deserves from search algorithms. In fact, technical optimization is the basis of an SEO strategy. The most important factors are the structure of the web resource, loading speed, and optimization for mobile devices. Work in these directions makes it possible to improve the site’s position in search results.
Improving site usability
The importance Aero Leads of usability parameters cannot be ignored in an SEO promotion strategy. Essentially, they show how easy it is to use a resource, and their implementation helps make the online project simpler and more convenient. Usability research covers almost everything a user encounters on a website.