Analysis of competitors and their offers We collecte a database of competitors and wrote out their offers. Base on this and the client’s information, we identifie our strengths and highlighte our advantages. This is what we will use in the ad texts. Full range of services Spare parts in stock and on order Qualifie personnel Over 20 years of experience Service and Parts Warranty Free chassis diagnostics Video surveillance of the repair Discounts up to 15% for regular customers Setting up Google Ads We always start with the segmentation of services and products before assembling the semantic core. We delve into the business processes of the client company. This gives a clear understanding of what to include / what not to include in the keywords.
There is one big difficulty in setting up
What are the business opportunities and limitations? Here is the final mind map: The main services were supplemente with groups with common thematic Argentina B2B List phrases ( car service Chisinau, car repair Chisinau, etc.), a group with brande phrases consisting of the name of a car service and a group with phrases about competitors. search campaigns in Moldova: 2 languages. You nee to do it separately in Russian and separately in Romanian. Base on the mind map, we collecte all the keywords and wrote out negative keywords, all in two languages.
The car service is locate
During the import process we cleare the semantics of requests with the status “Few impressions”. As a result, we receive 544 keywords and 42 logical groups. Not too much, not too little, just enough. Chisinau and suburbs were chosen as geography. in to go from AERO Leads the nearest settlements. ads In each group, 2 classical and 1 adaptive were made. *Until June 30, 2022, classic expande ads could still be create and eite. Now only adaptive ones are use. Additionally, we made all possible ad extensions. This allowe us to achieve a high ranking and get maximum impressions.