Of course, the maximum character count is not necessarily the best character count. Check out our post on the ideal post length for each platform and optimize accordingly. If you need help generating your captions, try using OwlyWriter AI. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. Start free 30-day trial Are your photos and videos the right size? Make sure you know the exact dimensions your images and videos need to be for each social platform. This keeps your content looking professional and eye-catching. We’ve got all the detailed secs in our post on social media image sizes for every network, but here’s a helpful cheat sheet to get you started: social media image sizes 2023 Pro tip: Use Hootsuite’s in-dashboard photo editor to adjust the size of your images to the right dimensions for each platform before publishing. You can also get creative with the Canva integration to create appropriately sized designs. These are easy ways to make sure all images are both the right size and on-brand!
Social media at once. Is this possible
Does the content match the channel?
As we mentioned earlier, different channels have different audiences. Make sure your social media posts will resonate with the audience you’re speaking to. You can use Hootsuite Analytics to business lead track your performance across channels and gain insights about what types of content work best for you on each platform.
Here are a few specific details to check:
Hashtags: Make sure to double-check that the hashtags you’ve used are relevant to the platform. For example, we’re not big fans of #fyp, but if you are going to use it, make sure you only use it for TikTok. Likewise, any hashtag starting with #Insta should only be used for Instagram.
Lingo: For example, you don’t want to ask Instagram users to Retweet or subscribe. Understand the lingo of each platform to make sure you’re phrasing your captions and calls to action effectively.
Links: If you can post a link directly, do so (using UTM parameters through the Owl.ly link shortener). There’s no point directing Facebook users to your link in bio.
Have you tagged the right accounts?
Technically yes. Is it a best practice Not exactly.
Nothing is worse than crafting the perfect social post, especially with a brand partner, only to tag the wrong account. People and brands can use variations of their handles on different platforms, so double-check to make sure you have it right.
For example, the podcast My Favorite Murder is @myfavoritemurder on Facebook and Instagram but Aero Leads myfavmurder on X.
This is an easy customization within the Hootsuite editing tool. Keep your content looking professional by always double-checking your tags.
Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your efforts. Sign up for a free trial today.
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