The point of creating a wide audience is to launch a big budget for one big audience , thereby allowing Facebook to auto-optimize the advertising campaign. With small audiences, this trick works worse, simply because they are small and burn out quickly. Advertising begins to pass through the same people in the second round, there is no place for optimization and the results begin to fall. Those. the first conclusion that we can make here is to create large audiences without specifying interests, Facebook itself optimizes impressions for the people you ne.
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At the same time, you ne to understand that this method will work effectively only if your target audience is not too specific. Micromanagement strategy However, there are times when Azerbaijan Email List our audience and our product are so specific that we simply cannot choose the entire country for targeting, because this ad will be irrelevant in of cases and no one nes it. Spending a huge budget on empty shows is irrational. In this case, we will have to resort to a micromanagement strategy. This strategy involves the creation of many small audiences. For example, several narrow audiences for specific, specific interests. A couple more audiences creat bas on a list of clients and of course similar audiences.
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Since the total number of people in all these audiences is still not very large, we understand that one way or another we will have to show ads for the second and third and maybe even ten Aero Leads times for the same people. In order to avoid burnout of our audiences, we ne to focus on advertising creatives. There should be many of them and they should be different. You can create large-scale B tests specifically for advertisements. The point here is not to exce the frequency of impressions for each of the creatives by points Of course.
