He minds of customers steps to effective brand positioning Step Analyze the nes of customers that What exactly do customers want? Analyze the potential whether there is enough ability and potential or not. And analyze the positioning of competitors to see where competitors use their strengths. in order to position our brand Step Select the position analyz in step and see if the position we plac reflects from the real ball or not. Can the company deliver those? Is it really different from competitors? And prepare to identify the brand’s value, vision, mission, what the brand will offer to customers.
Types of brand positioning
Step Do the rest, such as creating a personality for the Vietnam WhatsApp Number List brand. Defining brand identity through packaging design, logo, advertising mia format and various communication methods What are the characteristics of good brand positioning? or connect to customer nes. If the positioning is inconsistent with the requirements from the start. Brand positioning must take into account the content of communication that must be clear, easy to understand, not complicat, and the image that is convey must be clear with the brand’s position.
There are basically three types
Brand positioning must be unique. That should AERO Leads not be repeat with competitors that enter the minds of consumers. Brand positioning must create desire. and satisfaction This will create an opportunity to buy products from consumers. Brand positioning must deliver on the brand’s promises without distortion. which if unable to deliver those things will immiately ruce the value of the brand Brand positioning requires consumers to be able to tell the difference between our brand and the competitors in the market. If consumers are unable to recognize the difference All the things that the brand has plann may have to sit and analyze again.
