Videos, blog articles, posts on social networks, digital books, landing pages… These are some of the types of content that you can use to attract the audience in your niche and convert them into potential customers. In digital marketing , some strategies are recurring regardless of the format you are working with. The CTA, for example, is usually present in all of them, as it helps guide the reader through the sales funnel. Do you know how to make a call to action on video? In this post, we are going to teach you how to use this important tool in your visual content strategy. Keep reading and learn!
What is CTA or Call to action
The call to action , commonly known as CTA, is any type of call within the content that leads the audience to perform a specific action, such as reading a text, viewing an image, going to a web page or watching a video, for example. This call company data varies a lot, since it will depend on your objective. It is possible to suggest other posts to the reader, ask for comments on the content, tell them to share something on social networks, offer to subscribe to a newsletter, etc. Within digital marketing planning, the idea is always to make, during or at the end of the content, visitors consume other products, services or stay within your site/channel.
Why is it important to
Videos have taken over the market in recent years. Nowadays, audiovisual content is as important as blog posts. In reality, the public’s preference is increasingly oriented towards videos, mainly because they are more dynamic and easy to Aero Leads assimilate content. It will probably be necessary to attract the audience that is watching your videos to the next stage of your strategy. In this scenario, putting a CTA is a great success! Through the call to action in the video, you can direct the public to your site, link to more specific material on your blog, suggest other videos within your own channel, among other possibilities.
