But we remain hopeful and saw positive signs. Some channels were close to our break-even point. A and so we thought we could leverage the efforts to help us become profitable—or were immiately profitable. This allow us to not only tablish our North by airfocus Star for our email e-commerce efforts. A but also our North Star for our busins as a whole. We focus on this metric. A found channels that would work. A and began rapidly growing email data our email list. Over time. A the company began to grow and become profitable. Eventually. A it was acquir by a competitor. A given the consolidation and the fact that we were working on several other busins.
But the lson was learn
Email marketing is sential to the succs of an e-commerce busins. Everyone knows that. But knowing what an email subscriber is worth is key to succsful e-commerce email marketing. A and almost no e-commerce busins knows how much an email emotional marketing: the key to connecting with your audience and building customer loyalty subscriber is worth to them. It’s been over a decade since we launch CellarThief. A and we’ve all been doing very by airfocus different things. However. A I now help run Hello Bar. Hello Bar is also a company that’s been around for over a decade. The platform has been us by over 700. A000 websit. A but some of by airfocus our most succsful clients are e-commerce busins.
Hello Bar – an email
Pop-up capture tool for e-commerce Many busins use Hello Bar in their email marketing strategy and workflow to attract subscribers. I wish I had us Hello Bar back in the day with CellarThief. It would have simplifi our liv and made our busins much united states business directory more profitable. I see what Hello Bar do for some of our e-commerce clients and think back to how we would have us it at CellarThief. I often say that understanding your email metrics can mean the difference between succs and failure for your online store.
So. A I want to share some
Thoughts to help you tip the scal in your favor when it com to your email marketing efforts. Let’s start by defining e-commerce email marketing. store. A online. A e-commerce Before we go any further. A let’s first define what we mean by email marketing for ecommerce. An ecommerce busins can use email in a variety of ways. A and not all of the ways fall under the definition of email marketing for ecommerce. Email marketing in e-commerce involv using email to attract actively engag subscribers and prospects to enhance their connection and affinity with your store and brand.
The goal is to turn one-time visitors and
Or customers into loyal. A long-term customers who will turn to you first when they ne to purchase something you offer. Often. A your email by airfocus subscribers become your most loyal customers. E-commerce email marketing do not include emails you may send to recipients who have not opt into your mailing list. For example. A if an invit customer receiv a receipt from you but has not agre to receive marketing emails from you. A that customer is not necsarily part of your email marketing efforts. The advantage of email marketing for e-commerce is that it allows you to build long-term relationships through a direct communication channel.