Depending on the size of your webshop, this can take a lot of time. Well, then you also have something! As far as I’m concern, Google Shopping is here to stay and increasingly important in the (beginning) orientation of the potential customer. Return On Ad Spend where you try to achieve as much margin as possible. Your preference depends on your experience and what suits your products. If you don’t sell that many products, Google doesn’t have that much data to compare. It’s always good to experiment what works best for you. Smart Shopping Ads With Smart Shopping Ads, Google automates your entire ad.
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The structure is almost the same as the standard Shopping Ads, but with an extra addition of automat bidding and dynamic remarketing. They also combine the latter with placements on display Palestine Email List networks via banners. So the campaign is slightly more extensive and fully automat with conversion bidding strategies. Possibly even specifi for new and existing customers. Google claims to get at least % more results with this because they can display your products even more widely with retargeting, among other things. In the coming months (between July and August), Google will adapt the Smart Shopping section to the new Performance Max.
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Not only do you use dynamic remarketing via banners, but your campaigns are expand with even more placements and they combine your shopping campaigns with text and video ads. Read Aero Leads more about Performance Max here . Example of what Google Shopping looks like in Search, Display, YouTube and Gmail Source: Google . Putting your products live Both types of campaigns work in the same way. Once you’ve gone through the settings such as bid strategy, targeting location, and budget, it’s time to link the products. In the advertising set you directly link the desir products. You can simply put all products in it, but I recommend a clear division.
