Black Friday is coming : the main sales date for e-commerce. And the best part: expectations are excellent for this year, including for those who buy. In a survey carried out in October 2021, consumers revealed a purchase intention of 87.75% , around 14% more than last year. If the wait is long for those who buy, imagine for those who sell online? At Unbox, we are preparing our retailers for November 26th with the best strategies to make this “the” year for their online stores. Since September, we have been warning about the impact of the date on sales and we have had a content marathon in recent weeks. There were more than 20 hours of classes, exchanges and exclusive materials.
Black Friday on the rise among consumers
Now, the most important time has come: adjust details and start selling! See the data that revealed the high purchasing intention on Black Friday and discover how UAE Phone Number Data Unbox can help you boost sales at the end of this article. Purchase intention on Black Friday At least 87% of the public intends to buy this Black Friday It’s already a tradition here. An event and sales model that focuses on discounts and good offers, Black Friday emerged in the United States and fell in favor with Brazilian consumers, especially in e-commerce. E-commerce also grows year after year in Brazil, showing a very interesting increase from 2019 onwards. To give you an idea, in June 2021 online sales were responsible for 21% of national retail transactions.
What drives Black Friday customers to close deals?
Confidence that is reflected in numbers. According to a survey by Conversion , a company specializing in communication and SEO (performance optimization in online search engines like Google), purchasing intentions on Black Friday reached 87.75% . The sample is optimistic even in relation to last year, in which 76.5% of those interviewed Aero Leads said they were preparing for purchases. In addition to desire, buyers are also willing to spend more. Among the value suggestions, more than half of those interviewed are planning to invest from R$500.00 to R$3,000.00 – in total purchases. Products such as cell phones and household appliances products always remembered when it comes to Black Friday.
