LinkedIn is easily the first social media platform that comes to mind for B2B businesses. Not only is it the best place for recruitment and professional networking, but it’s also the go-to platform for lead generation. In fact, 89% of B2B marketers already use LinkedIn for lead generation.
Plus, compared to other popular lead generation
platforms like Facebook and Twitter/X, LinkedIn has a 277% higher lead conversion rate.
If you have a LinkedIn account but haven’t argentina whatsapp number data used it for lead generation, this is a sign to start now.
Understanding LinkedIn for B2B Lead Generation
LinkedIn is a business- and employment-focused platform unlike other social media platforms created mainly for casual networking and entertainment purposes. This means its content is highly targeted and specialized for a professional audience.
You’ll find everyone from your young professionals to C-suite leaders, 20% of whom can make purchase decisions for their respective using online tools for b2b marketing and ssi form management companies. Here’s why LinkedIn is the best tool for lead generation:
A huge chunk of sales leads from
social media are generated through Linkedin.
Conversion rates are generally higher than other social media platforms and ad solutions.
The platform allows you to set highly specific targeting parameters and advanced search filters. For example, you can list your target audience’s job title, company name, seniority, location, and industry.
It has built-in tools for lead generation (such as LinkedIn lead gen forms), making it easy to set up campaigns or integrate lead capture georgia lists forms onto your profile.
Setting Up for Success: Personal Pages vs. Company Pages
As a B2B marketer, you’ll have to ensure both your personal LinkedIn profile and your company’s profile are optimized for generating leads.
Optimize your personal LinkedIn profile
Steven Bartlett
Your personal LinkedIn profile is important because this is what you’ll use to engage and interact with your target customers. Unlike other social media platforms, you can’t use your company page to send direct messages to users, which is a crucial step in generating leads.
If you’re an employee, you may also consider optimizing the profiles of your company’s CEO or Sales Director.
B2B lead generation through LinkedIn may be a bit more personal than lead generation through other platforms since human interaction and relationship building are highly valued. You can’t achieve this with a company profile alone.
Optimizing your personal LinkedIn profile requires:
Ensuring you have a clear profile photo
Having a background photo that doesn’t just complement the profile photo but also captures your target audience’s attention
Adding a headline that explains what you do beyond your job title
Telling your story in the summary portion
Growing your network and adding relevant leads
