Getting more imaginative with B2B email marketing campaigns doesn’t have to be all about design either. Writing more could significantly boost click-through rates and conversions.
Myth 4: B2B emails don’t need to be optimized for mobile
Another outdated assumption about B2B buyers is that they spend all their time in front of desktop computer screens. So, sending Belgium Business Fax List mobile-friendly emails doesn’t have to be a priority. That’s another myth.
Now, it might be true that your B2B list skews more towards desktop opens than mobile. But, if you look back at the trend, you’ll likely notice those mobile numbers slowly creeping upward over time.
The truth is, you don’t know when your subscribers will open an email on their smartphone or tablet. What if they’re checking their messages on their phone in the morning to get a jump on the day? What if they’re reading emails on their commute or checking in at work over the weekend?
B2B subscribers may first open a campaign on a mobile device, and if it’s of interest, they’ll go back to it when they get to their desks. A to email production is a good way to ensure your campaigns look their best on any size screen.
Myth 5: Consumer privacy laws don’t apply to B2B emails
Don’t assume you’re exempt from following regulations that protect people’s privacy just because you sell to businesses. The General Data Protection Regulation and the California Consumer Privacy Act apply to B2B companies as well.
In the CCPA for example, the term
“consumer” is defined as anyone who is a “natural person” (aka a live human being). You need to obtain consent to email Aero Leads B2B subscribers and you need to properly protect their personally identifiable information (PII).
While the CCPA did have a temporary moratorium for B2B communications, that has since expired. The GDPR has no B2B exemptions.
