Have fun Make customers feel special and also indicates freom of thought Example of Starbucks Brand Identity Prism Starbucks Brand Identity Prism Source: :.pinterestpin Every time we walk into a Starbucks, we see a physical personality (Physique) that pays attention to the quality of the product. taste of coffee The atmosphere looks warm and comfortable. Fill with green, the personality (Personality) of Starbucks is clear in being a quality person. is a person who adheres to traditional practices looks like a social person relationship (Relationship) Starbucks builds relationships with customers by providing intimacy.
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Such as talking to customers on various matters Argentina B2B List making good friendships Create a fun atmosphere and also create something special for each customer By writing each customer’s name on a cup, Starbucks’ culture is bas on commitment. It also includes respect for people and the environment. that has become a meeting place Working and exchanging stories Self-Image of Starbucks is a quality coffee brand. environmentally conscious Including the importance of the relationship between fellow human beings together.e think of disinfectant products. and is a product that is about protection Johnson & Johnson – When we see the Johnson & Johnson logo, we think of trustworthy products.
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It is a quality product that children want. Volvo – We will think about safety every time. The Extend Identity has a deeper element than the Core Identity in enhancing AERO Leads brand integrity. Since the Core Identity may not be detail enough to do the job of describing the brand identity, the Extend Identity is complementary. all for the brand It consists of perspectives as follows: Example of Benz’s Extend Identity Brand as a Product is an association with a product’s attributes, features, value, association with users. such as Benz brand cars are luxury sans.