Easier for potential customers to book. In some cases, such as when searching for hotels, users are reportly prompt to pay directly through Google. , but this is the first time it’s open to all searchers. Perhaps controversially, the rollout of the feature has l to speculation that Google may charge a fee to generate leads for relat businesses, especially if the payment is made directly through Google. This is a development all businesses should be watching as the gap between search results sites and transactions blurs.
The idea was first test in
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