Farther content is at the bottom of the page, the fewer people will get to it. Less than of users make it further than two page scrolls. Therefore, the layout of the site should be wide and contain all the most important information for the user. Here are a couple of examples of bad designs And a couple of examples of a good interface good does not mean perfect In the analysis of user experience in relation to design and interface in particular, we will be help by such tools as Google Analytics – we will be able to see which pages users leave most often.
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How much time and on which pages they spend Clarity – you can check the user’s path on the site, the behavior on it Hotjar – will show heat maps of user interaction with individual interface Northern Mariana Islands B2B List elements Google Optimize – allows you to conduct A B tests on a site of different designs. Functional optimization The functionality includes such things as search on the site, filters, sorting, comparisons, the process of buying a product and other things that help the user choose a product, study it and buy it. Search, for example, should be able to recognize typos and incorrect keyboard layouts, as well as give the user not only products in the search results, but also product categories.
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Filters must be up-to-date and work quickly, they must correspond to their category of goods. Sorting should also help you quickly find what you ne, although quite often it is made too Aero Leads diverse that you start to get lost in the options. The checkout process, shopping is generally one of the most important, because it is he who allows you to receive money from the client. It should be simple, while giving a full range of possible methods of payment and delivery of goods. I advise you to study how the top stores in the niche implement all the above things and try to understand.
