Through any Comparison Shopping Services (CSS) affiliat with Google. This is for a fee or via organic views. Google shows matching products bas on the search query (practically just SEO at product level. From all stores that are affiliat. Often to products are shown as standard. On desktop often right next to the search results and on mobile directly at the top where you can scroll through horizontally. These are shown from Shopping ads via Google Ads. There is also an option to go to the separate view of Google Shopping by clicking ‘Shopping’ below the search bar. The organic results (free) are also shown there and you can also see all the results that Google has found. In this way, the searcher has a direct overview of all products and ‘Window Shopping’ takes on a new dimension.
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The searcher’s orientation is increasingly and longer on the Google results page and no. Longer on the website that offers even more products. What are the benefits of Google Shopping? The Papua New Guinea Email List biggest advantage is that you put your products directly in the shop window of Google. This way the searcher knows immiately whether your product matches the intention he has. Google Shopping is more attractive to view in this regard due to the visual nature of these advertisements. The cost per click (CPC) is often lower than, for example, text ads. The impressions, on the other hand, are a lot higher, because more advertisers are shown.
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Also just from the same advertiser (as oppos to text ads)! The Click Through Rate (CTR) from the higher impressions is therefore lower. However, the clicks you get have a higher chance Aero Leads of conversion. Because someone immiately sees whether you have the product they ne, the purchase intention is a lot greater. Also read: Google Shopping: tactics for an impressive ROI Because you still pay per click, you have your visitors at a lower cost with a higher purchase intention.
