The task of a specialist is to constantly monitor. The balance and promptly inform the client about the nee to replenish the account. Budget management and adjustment All clients have budget limits. And in order for it to be distribute as efficiently as possible, it nees to be manage. Budget management includes allocating funds across different ad campaigns and ad groups, as well as controlling the average cost per click. This helps you maximize the return on your advertising. Budget and get more clicks and conversions for the same money. Adjustment of the budget may be require in case of changes in the market situation, external conditions or advertising campaign strategy.

The task of a specialist is to exclude

Improving semantics: excluding or adding words Semantics in contextual. Advertising is a set of keywords for which your ads are shown. No matter how carefully the semantics is worke out at the stage of advertising launch, it is still impossible to take into Cuba B2B List account all possible options and combinations. Certainly some words will be lost, and some will be superfluous. words that do not bring the desire result or lead to unwante clicks. As well as adding new keywords that can improve the visibility of your ads and increase their performance.

The other is a cake recipe

It is also important to follow the so-calle intent, that is, with the meaning of the request that is hidden behind the word. The simplest example of different AERO Leads intents is “Napoleon”. Some people nee information about the commander, for example, for an essay.. one. Search engines are already pretty good at recognizing intents base on search history and additional keywords, but they still nee help. This is why negative keywords are use in ad settings. If these words are present in the search query, then your ad will not be displaye.