How to communicate with customers in order to increase sales on social networks, we tell in our review. What is the specificity of applications in a social network? Selling on social networks has its own differences from other online promotion channels. As an illustrative example, consider the flow of requests coming from contextual advertising. This is an advertisement that is shown to the user in accordance with his request. He moves along it consciously, that is, he is obviously intereste in the product. Thus, contextual traffic leads to the landing page of “hot” customers. With social meia users, it’s different. Social networks initially act as a platform for communication and consumption of eucational, news and entertainment content.
The offer turns out to be relevant
People don’t go online to buy something. However, sales have penetrate this segment as well, making it an inseparable part of the online market. With the development of social networks, their functionality has expande significantly, providing an opportunity Chile B2B List for of people intereste in a particular type of product or service. By consuming content, posts and videos. If for them, they can follow the link and leave a request. Once again, it is worth noting that at this point they are not focuse on finding the right product and remain at best “warm” customers.
Users are face with advertising
Thus direct sales in social networks are practically not appropriate. This requires preliminary work, including the full range of cold sales: warming up; account AERO Leads engagement; work with objections; disclosure of the company’s advantages; provide testimonials from real customers. And only after that you can directly sell your offer. In addition, it is worth dividing traffic into three categories (cold, warm and hot), and the funnel for each of them will be different.
