myths about If you’re new myths about to B2B marketing, you may have some preconceived ideas about how the myths about email strategy and execution really work. Let’s blow some of those assumptions out of the water and debunk several big-time B2B email marketing myths.
Myth 1: B2B buyers are too busy for your emails
It may be true that business and messaging applications like Slack and Microsoft Teams have replaced a lot of the short, internal Germany Business Fax List messages we once emailed to coworkers. But the inbox is still an integral part of the day for most B2B prospects.
suggests the typical worker spends around of their week reading and checking email. According to an article from the average professional checks their email 15 times a day. That’s about once every 37 minutes.
Conversely, suggests that most people spend less than 15 minutes of their workday on social media sites like LinkedIn.
In most industries, email is the best marketing channel for reaching B2B prospects. Don’t believe the hype… Your leads definitely use email.
Myth 2: B2B email marketing is all about logic
A major misconception about B2B buyers is that their decision-making is void of emotions. We assume that all we need to do is provide some strong stats that relate to the bottom line, and they’ll be sold. We think consumers are emotional and B2B prospects are logical. That’s just not true.
found that B2B customers myths about were more emotionally connected to vendors and service providers than consumers are to brands. The study’s authors explain that many personal consumer purchases are low risk, but a business-related purchase is likely to have more at stake.
“Responsibility for a multi-million dollar software acquisition that goes bad can lead to poor business performance and even the loss of a job. The business customer won’t buy unless there is a substantial emotional connection to help overcome this risk. “Think withgo ogle, From Promotion to Emotion: Connecting B2B Customers to Brands
As humans, we tend to use logical conclusions to justify purchase decisions that are based on emotions. Arguably, the most important emotion in effective B2B marketing is a feeling of trust.
Myth 3: B2B email campaigns can’t be creative
B2B email marketing does not have to be dry and boring. While you may need to stick to your brand voice and style guidelines, there’s Aero Leads no reason you can’t get creative. That includes the potential to adding email campaigns.
Some of the most Aero Leads recognizable B2B brands around have plenty of personality. If your competitors’ emails are stiff and stilted, making your messages more memorable will help you stand out in the inbox.
Here are a couple of B2B brands that got creative with email design and copywriting. Invoices and business cards may not exactly scream fun – but Harvest and Moo delivered some flavor with these two B2B email campaign
