Which is undoubtedly beneficial and beneficial to marketing. Business-to-Business (B B), customer information is even more important to the planning of marketing strategies. And in this article, I have summarized important information that B B businesses need to collect for you. What’s next? Types of Customer Data Customer data is divided into six categories that marketers collect and use to drive campaigns. This is both collecting information from both customers directly and looking at competitors in the market. By adhering to the principle of doing Data-Driven Marketing is important. . Demographic data Collecting demographic information so marketers know exactly who their target customers are.
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The information that should be included is name Ghana B2B List age Email telephone number address work history skill that marketers need to collect. Which may not have to go into deep details to reach the Persona level of the customer, such as interests, preferences, and buying behavior. But if you can find a Persona , it’s a good thing. . Firmographic data Firmographic data or information about an organization or business to see which company this person works for. What does that company do about with the following information? company name company address industry type number of employees business income to see what companies are doing in the market.
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What products are planned to be released? It gives AERO Leads marketers a look at forecasting trends. This saves time searching for information to plan and implement your marketing strategy. . Technographic data What technology does the company and its employees use? This will help marketers understand insights and business processes. What tools do they use to drive their business in their marketing campaigns? in the production process working process management process What are the problems and obstacles in the work? This information can be applied to your own business appropriately.
