How do we want people to talk about us and see us? By creating a story or brand story (Brand Narrative and Brand Storytelling) through various mia that presents ideas. Creating experience and the values that can create emotional connections with customers. And the use of social mia has become a channel to create interactive stories or interact with customers very well in this era. . Build a brand identity The next step is to determine our brand identity. and brand expression That must be meaningful and unique. Indicates the identity and personality of the brand.
This is challenging and demanding
From the design of the logo, the use of Bhutan B2B List colors, the use of various graphics. Images, text, including the design of letterheads, websites, etc., which should be a guideline for easy implementation. . Transfer Brand Promises to Customer Experience DesignBrand loyalty or Brand Loyalty arises from a good emotion towards the brand. And the decision to buy products and services continuously. As a result of the quality of products or services that can respond and help promote customers. which brand loyalty.
The highest level that
It is one of the components of building brand AERO Leads equity (Brand Equity) that causes customers to make repeat purchases. and follow the stories of the brand Types of brand loyalty Brand loyalty consists of two parts: Emotional Loyalty, beliefs, desires, is the loyalty that arises in the mind from feeling good about the brand. and exposure to brands through experiences Relevant Loyalty Rational (Rational) Through Customer Behavior by recognizing the quality of the product or service through trial Repeat purchases from various marketing activities If the product or service can satisfy customers well, it will cause acceptance. But if they are unable to respond, they may also be reject.
