Use of experience (Experential Positioning) and convey in words, messages or statements (Statement) that It should not be longer than to sentences. . Create personality for the brand Brand personality is what a brand expresses and interacts with in a manner that is most human-like and should not be duplicat by anyone else. therefore being able to differentiate from competitors It helps customers understand the brand, engages the audience, makes them feel connect to the brand. And create brand loyalty with characteristics and types of archetypes (Brand Archetype.
It is a mirror of
Brand Identity is the identity or identity Christmas Island B2B List of the brand. create to present their brand identity. Rand Identity is the face of the company, the first front for customers to see, such as the brand name, logo, slogan, brochure, brochure, billboard, business card, letterhead. Brand Identity also It is relat to other parts of the company, such as the products or services provid to customers. and possible from the vision brand positioning Brand relationship with customers brand personality brand value brand concept product or service features Quality of products or services to various after-sales services. Brand Identity creation is necessary to create a relationship between the brand and the customer.
A good image creates
Brand Identity can be divid into groups as follows : Graphic AERO Leads Identity such as logos, pictures, text, colors, patterns Sensorial Identity or identity that can be touch by the five senses, namely form, taste, smell, sound, touch, and also includes appearance. contact surface Today’s customers are always looking for the same. is close to his personality, so the expression of the brand image that can be link to the identity of the customer group will become a successful brand is what the customer thinks of. Including thoughts on that brand It comes from a brand’s beliefs and perspectives.
