Brand concept product or service features Quality of products or services to various after-sales services. Brand Identity creation is necessary to create a relationship between the brand and the customer. And Identity can be divid into groups as follows : Graphic Identity such as logos, pictures, text, colors, patterns Sensorial Identity or identity that can be touch by the five senses, namely form, taste, smell, sound, touch, and also includes appearance. contact surface Behavioral Identity or identity link to behavior or customer journey, for example, designing an application to buy products to suit target groups in the digital age Branding is one of the business processes that must be consistent throughout the organization.
What is our brand born
It gives us direction. leadership clear aim as Hungary B2B List well as inspiration and motivation for has to give it life and soul that nes to be understood and valu by all stakeholders. the organization, customers, target customers Business partners, mia, and branding cannot be determin solely by the marketing team, but by all departments in the organization. So what are the steps in building a brand? Let’s look at steps of building a strategic brand. . on the starting point of setting a business strategy. including both short-term and long-term business goals.
The position of the brand
In order to drive a brand vision there must be AERO Leads clarity and connections between past, present and future to create value and competitive advantage. . Clearly identify customer groups and stakeholders Find out if customers include stakeholders. Who are the stakeholders involv with our brand? Defining customer groups should not be too broad. but should be specifi in a specific way The more clearly we can define customer groups. It will be more useful in marketing planning. At this stage, we should work together to analyze from.
