Smell, sound, touch, and also includes appearance. or identity link to , for example, products to suit target groups in the digital age Functional Identity or identity that emphasizes brand or product features, such as Fitflop shoes that are healthy shoes. Importance of Brand Identity A good Brand Identity will make us stand out from the competition. It also helps build brand cribility in the market. In delivering the value of the product or service for a good customer experience, Brand Identity can help generate sales opportunities when our brand is already strongBrand Identity consists of components.
That reach the emotions
Core Identity means the true identity that represents Portugal B2B List the meaning and success of the brand, for example: Lux – When we see the Lux logo, we think of beauty products for women. Dettol – When we see the Dettol logo, The Brand Identity Prism , a concept creat by Kapferer, is a powerful tool to strengthen your business. A brand shouldn’t be just a name. But there must be something deeper that can connect with customers. The brand should have a unique personality. Have your own beliefs or determination Including a different identity Brand Identity Prism is one of the concepts in the process of creating success for brands. That reflects the brand’s view as a messenger.
Of the target audience
Target customers as recipients of the message AERO Leads with elements, namely Kapferer’s Brand Identity Prism Model Physique Creating a physical personality that can be seen through logos, colors, shapes is the first foundation of a brand that reflects a brand’s overall picture of what our brand is. representing anything And how do we, as brand owners, want our target audience to recognize us? It is something that brands have to consider how we will produce our products and services.
