Its scope us a big picture in planning strategies for product or service development. and also build confidence in the brand in the future Brand Architecture has two classic models: Master-Brand which is a product group or affiliat company that uses the same logo, for example, GE Group has affiliates namely GE Digital, GE Capital, GE Aviation, GE Energy, GE Healthcare and another model is Stand-Alone Products or services that are not clearly link between the company’s brands. product brand even under the same company but not using the same logo or brand identity, such as Google, Gmail, Google Drive, Chrome, YouTube, Picasa, Andriod Both Master-Brand and Stand-Alone are consider models us by many brands.
he opportunity to expand
There are hybrid models (Hybrid) to meet the Netherlands B2B List nes of different customers. Some brands are starting to become Stand-Alone in order to penetrate a more defin group of customers. And on the other hand, some brands have begun to establish themselves as Master-Brand To create an advantage in doing business and create brand awareness. An example of a hybrid brand architecture model Brand Architecture Spectrum Source: equus-designblogbrand-architecture-matters The Types of Brand Architecture e: monle .wordpress trigger- -brand-architecture-and-brand-strategy Brand House is a company that has a wide range of products under one major brand.
Value and create value
By paying more attention to the main AERO Leads brand than the secondary brand. or product brands For easier management such as BMW, Virgin, Microsoft, IBM. Sub-Brands are secondary brands or product brands under the main brand name. Which, if it is strong enough, can help support major brands to succe. But it is necessary to have a certain level of budget for brand advertising such as Iphone, IPAD. Endors-Brands or using the name of the main brand to endorse secondary.
