Using a tool call Content Matrix can help us see the appropriateness of content formats that are suitable for both types of businesses. target group including the purpose of communication that can be us to plan content marketing effectively Content Matrix The Content , looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of goods or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that is emotionally relat (Emotional) to the purchase decision as well. Rationality in the Content Matrix also describes the form of content that is divid into 4 categories: ucational content, persuasive content.
It may waste time and budget
Jai (Convince) entertainment Argentina B2B List content (Entertainment) and inspirational content (Inspire) If your brand is B2C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters forums That helps create inspiration or a catalyst for making a purchase decision. if your brand is B2B type, then cribility and detail are important. which requires reason and effect in making purchasing decisions Content creat to create awareness may include writing articles to ucate.
Using a tool call Content
Press release Communicating with Infographics and AERO Leads Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. How to get start with Content Matrix ? Let’s take a look at what each type of content qualifies. And clearly state how each type of content is measur against KPIs to ensure the best results when communicating. Let’s see what kind of content formats are us by our brand or our company.
