Of who our brand is. what does it look like And it deserves to be in the minds of consumers. Being able to come out as a brand image comes from parts together. Which are Components of Brand Image Perception (Perceptual) from one person through. Observation through various types of activities. or from other people Cognitive The knowlge gain from all the perceptions acquir. and then interpret Affective is the feeling that describes the relationships that brands express to us. whether it is or is not what it is Response (Conative) or action bas on knowlge emotion All these elements make up the experience.
Strong brand image will
Which is the experience that customers experience Rwanda Email List from that brand. Brand Image is connect from many things from the organization, vision, products and services. Brand’s country of origin the things that the brand is made of including brand personality And the customers will be the one to interpret what they have learn from the expression of that brand for themselves. To have a recognizable image Brands must be distinctive, different, and likeable. In order to be popular, it is necessary to create a connection between the customer and the brand.
Affect the purchasing behavior
How is that connection different from others AERO Leads How trustworthy is that connection? and must be strong By that strength is the appearance or features of the brand. and the benefits that can be gain from the brand How important is Brand Image ? It is a mirror of the brand’s true values. what the brand communicates in the eyes of consumers Is one of the factors that create sales results. reflect the success of the brand If the brand image is strong enough will make the perception of consumers towards a particular brand It has a direct relationship with the brand image.
