Or writing content about summaries from meetings or seminars that is of interest to the general public Evergreen Content Content that takes a long time to write. It’s often a story that creates long-term value. Most of them are educational content that has long-term results, such as interviews with experts in various fields. Creating content related to teaching or giving advice Talking about the history of the past Or even Q&A type content. Evergreen content may not be able to arouse interest in the short term like topical content, but it has a good effect on SEO in the long run. Both Topical Content and Evergreen Content are different but have their own benefits.
To create target groups or customers
Let’s ask each other questions about Malaysia Email List what kind of content our brands should use. The answer lies in the marketing objectives of our brand. And who is our target group before deciding to create content that hits the heart? Branded Content is one of the marketing methods used during the period of continuous saturation of marketing communications. Because the target audience or customers receive too much information from various channels (Overwhelm), causing boredom to the point of blocking ads or skipping those ads.
To engage with the brand
Therefore, doing pure advertising as in the AERO Leads past It has become something that is not suitable for this era. The consumer group or consumers are not comfortable with hard sell advertising, causing brands to find new ways to connect with their target audience. to communicate the value of the brand until it becomes a way to create Branded Content that can finally meet the needs In conclusion, what is Branded Content? Branded Content is a marketing technique to create a connection between different types of content or content with the brand.
