Before we start talking about strategies, let’s start from the basics: what is a lead? As mentioned in the introduction, it is a person interested in your product/service/business. This “person” somehow (we’ll see the possibilities later) gets in touch with your company, leaves you their data and consciously starts a dialogue with you.
Let’s take an example: while browsing social media and websites.
you come across a quiz to understand which vitamins and afghanistan whatsapp mobile numbers supplements are best for it’s a topic that interests you, you fill out the quiz and shortly after you receive an email from the vitamin retailer who proposed the survey, with a nutritional plan that explains the products that would be ideal for your body. What do you say, it seems nice and you will surely take a look at the email, probably evaluating whether or not to buy the products that are proposed to you.
Let’s change the hypothesis: let’s say you’ve never heard of.
this company and one day it calls you without knowing if supplements, supplements and similar products are of interest to you. Your reaction will probably be one of repulsion, thinking: “they want to sell me things, no no I don’t want to, leave me alone” .
This is the difference between generating leads and trying to make a “cold” sale. Start generating leads now with Smshosting. Free for 30 days, no paper! E-mail FREE TRIAL Lead generation: what is it? Lead generation is a set of strategies and actions that aim to collect leads, or contacts that could be interested in what you sell (products or services). It’s about attracting potential customers , with the idea of establishing a dialogue, gradually gaining their trust. So that they choose and continue to choose your company. As we saw in the previous example. The classic “cold call” is not an example of lead generation. Because the person I call has not been attracted by something about my company.
I don’t know if they are interested in me and I don’t establish a long-term relationship.
On the contrary, in the case of the quiz and the What Phone Validation Lookup Data Is Available? Subsequent email with a personalized vitamin plan. The company managed to attract the interest of its interlocutor and bring his attention to its products. While at the same time building its own mailing list (i.e. email list of customers or potential customers).
Clearly the purchase is the litmus test of this strategy: if the contact goes from lead to customer, the first conversion step has been successful business fax lead Why lead generation is important Lead generation is essential because it is. The most effective way for a company or business to acquire new customers today.
TV, social media, call centers that try to contact us.
which we have not given consent. Over time, people have learned to “defend themselves”: they increasingly ignore messages. They do not want to hear and search for what interests them on their own . It is becoming increasingly important to accompany the potential customer with tools, messages, relevant and specific information towards the sale. A path called in marketing “sales funnel” or “conversion funnel” . Which starts right from lead generation and continues with lead nourishment (lead nourishment) . In your products with a greater possibility of conversion. Here is an image that simplifies the sales funnel well (image source: Exelab )
