Of brand preference. between friends create an indication of the identity of a group of friends among themselves. For example, this is a modern group. This group is a cliché group. Which connects to the brand personality (Brand Personality. That reflects the identity of the Gen Y group, such as being reliable honest. Have your own style is simple feel safe modern It’s fun, it’s challenging, and when these connections are made, they’re shar. Show off who you are for others to see. Most of the stories that Gen Y will share with others know. will be about funny story beyond. Expectation real life story and matters affecting emotions and minds Happiness.
Within a certain amount of time
The final factor that drives Gen Y’s preference for a Ivory Coast WhatsApp Number List particular brand is happiness, which is an emotional feeling. Emotions drive people to buy products or services. Stimulating emotions for consumers to want to buy products Create anticipation and anticipation to own it. For example, Apple will release a new product, encouraging followers of the brand to queue up in front of Apple stores to be the first to get it. What can emotions create? Generate direct purchase decisions quickly create feelings such as fear of losing fear of not coming fear of falling trend fear of obsolescence.
You will receive various
Until having to buy that product as their own There are many ways to create emotional feelings, such as creating perception from all senses (Sensory), including hearing, sight, smell, touch, taste through booth design. event organizing shop design showroom design Organizing marketing promotion activities in various events making happiness And emotional feelings can also be built through experience, including taking on challenges. Creating conditions to get what you want, for example, if you can complete missions.