In society the brand culture. Employees are the people who drive a brand’s success. To be a true brand, it is imperative that every employee in the organization understands what they are doing. Understand the purpose of the brand Participate in every process to drive that brand to success. Uniqueness _ Consumers perceive uniqueness as a unique selling point. t be strong enough to drive that market. This distinctiveness comes from Brand DNA or the unique identity of the brand. who are not like others that can create a link to the identity of the customer group Clear brand positioning And communicate through slogans or messages in various advertising mia to remind consumers to remember.
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An example of uniqueness can come from Ivory Coast WhatsApp Number List honesty. simplicity beautiful design use of innovation and technology An example of an outstanding brand is Apple, whose products are constantly being develop in line with changes in technology and consumer groups. Penetrating new markets and capturing new groups of people This is another strategy that makes the brand stand out from competitors in the traditional market. By positioning the brand differently, Volvo, for example, changes its image that emphasiz safety communications in the past.
Research has shown that
To the presentation of the thrill of driving and AERO Leads performance of cars Changing car design for the modern youth while keeping Volvo’s DNA safe. which is in addition to the positioning of new brands Using other elements that make it stand out, such as using the brand’s mascot in activities or brand mia Brand identity (Brand Identity) such as logos, packaging, advertising formats including events It can encourage Gen Y to remember our brand from a different perspective like no other. indicates one’s self (Self-Identification) Gen Y want something like themselves to live their own live.
