Who doesn’t know the Nike comma, the Apple apple, the two C’s of Chanel…? It is mainly reserved for large brands that communicate strongly. 2-The colors Choosing colors is a key moment in developing your visual identity. You will think about a color palette that is best suited to your business. Above all, do not base your decision solely on your personal tastes. Its choice has two main functions: The image you wish to communicate (corporate, comforting, reassuring, dynamic, etc.). The target(s) you want to hit For many, this choice of colors is not an easy thing. It is sometimes the subject of great hesitation. Because we call upon non-tangible elements: emotions, perception, experience… But there are tools on the net to help you: For ideas for color palettes or color combinations go to this site: coolors.co/palettes To create a color palette from an image, visit this site: canva.com/colors/color-palette-generator/ 3- Typography and fonts Typography is a family of fonts: Arial, Montserrat, Roboto, etc. The font is what characterizes typography: Serif, sans Serif, bold, italic, size, etc. The main role of the font is to allow better readability of your media. They provide a hierarchy of information. A main title must be more highlighted than a subtitle or the rest of the text. Because it contains keywords. It will attract attention with a font that is specific to it. For a website, particular care is taken to ensure that the texts are readable . We know that reading on screen is less easy than on paper. The choice of typography must therefore be carefully considered. It will be necessary to test and check the rendering of the font according to the size, the serif and the colors. Everything must be perfectly clear. Beyond readability, the typography you choose should be original and aesthetic . To help you, you can browse sites such as: dafont.com fonts.google.com Also, when choosing fonts, make sure they pair well together. Also check out this site that will help you find good font pairings . fontpair.co 4- Pictograms, icons and buttons A choice of pictograms (icons), buttons, etc. in chosen colors will draw attention to important parts of your text. They are used for bullet points, blocks or call-to-action buttons. They must be identical to ensure graphic consistency and quick identification. You can check this site to download icons: fontawesome.com/icons 5- The layout The arrangement of texts and images on your media will ensure its readability. It will be necessary to think carefully about the hierarchy of the elements . Because they do not all have the same importance: The image has a role of immediate power of attraction.
