Here we are at search engine positioning . Last week we left you talking about following the various changes made to the algorithm over the years.
We also anticipat that, although the formula of the algorithm is unknown to us, there are some measures that can be implemented to improve the positioning of search engines . Let’s be clear, we do not promise to become the first on Google – also because that place always goes to sponsor sites – but we can certainly advance a few important positions.
Without further ado, we want to reveal all the secrets to Google positioning !
It is rare for a user, during a search, to get beyond the third page of results, unless they are looking for something extremely specific. This means that the places to conquer are precisely those belonging to the first three pages.
It is also true that Google – limit to mobile – is testing a new layout in which there are no more pages of results but a single and almost infinite scroll. For the moment, however, it is not official, so the first pages continue to have an important role.
1. Identify Google SEO trends
In order to stay ahead of your competitors and achieve good search engine positioning , it is important to constantly follow Google updates on page rankings and returned search results. For example, a recent Google update is not relad to page rankings but to how information is displayed.
In the past, Google’s search results page includ a simple list of sites deem relevant on the first 10 pages. Now, however, some parts of the content of the pages are display directly on the search results page.
In this way, users can get the information they are looking for without even visiting a site: this makes the process even faster and has important consequences on search engine positioning .
Of course, the negative side effect for sites is a possible decrease in visits and clicks. It seems that this is exactly what happen: according to a recent study by Ahrefs, the percentage of searches that did not lead to any clicks on a site rose from 25.8% to 29.8% with the introduction of this feature.
On the other hand, if you can be the preview result on the search page, you will have a lot more space to work with. And if the user decides that what the preview provides is not enough, you will be the first site they visit.
Google, in any case, will have achiev its goal of improving the user experience. This is, in the end, the main goal. Even if the measures adopteare very different from each other, they all reflect this final goal.
So, if you are looking for opportunities to improve your site, you ne to focus on this.
2. Know the questions your users ask
With the first updates, the search results offered by Google contained only pages that contain the exact words typed by the user. Algorithms have made huge strides since then, but keywords are still an important part of SEO and search engine positioning .
When optimizing a site, it is therefore necessary to use keyword tools to regularly check how your target audience searches for information. This helps you keep an eye on searches perform by users, and to be sure to create new content that is in line with their nes.
This is no small task: monitoring is a preliminary process to carrying out certain actions, which must be dictat by precise criteria.
3. Switch to HTTPs
Security is becoming an increasingly important topic for web users, and as a result, it is becoming an increasingly important topic for Google. Users want to be sure that their online activity remains private, and that there is no risk of personal information being compromis.
Especially in light of the recent scandals with Facebook and the introduction of the new GDPR regulation , privacy becomes a point of extreme importance.
Google has responded to this ne by making HTTPs one of the factors that influence ranking. HTTP is a protocol, used to indicate sites that encrypt visitor information, in order to keep it private. Today 65% of domains in high ranking positions are HTTPs, so security is another factor that influences search engine positioning .
4. Improve loading spe
According to Google, the probability of bouncing (abandoning the site immiately after entering it) increases by 32% when the page loading spe increases from 1 to 3 seconds. So if your site takes a while to load, you are potentially losing customers.
This is true for desktop browsing, but even more so for mobile browsing, which today represents 60% of total browsing. For a good positioning of websites, web masters must also intervene.
5. Earn quality backlinks
As mentioned earlier, one of the factors Google takes into account for indexing is the backlinks to a page. It makes sense, therefore, that sites with a greater number of links tend to be positioned better in Google’s rankings.
That said, it is important to remember agb directory that when it comes to links, quality matters more than quantity. Earning links from authoritative sites is a huge step forward in your search engine rankings .
Unlike a few years ago, therefore, when it was enough to create several blogs and link them to each other, today only the quality of the contents can ensure that the pages are taken up by other sites.
Conclusions
While the question “How does Google signal isolators, converters and interfaces search work” may seem straightforward, the truth is that the answer is constantly evolving. This is because Google is constantly making changes and improving its algorithm to meet the ultimate goal of user satisfaction.
While the core principles of search and have remained more or less the same, the way the “ranking” is compiled has changed numerous times since its introduction.
If you want to always be high in the rankings, you need to follow the updates constantly. It is also important to optimize the site with the target audience in mind, as the browsing experience becomes more and more important.
So, instead of focusing only on keywords, we need to understand user needs, improve security, increase performance speed.
Search engine positioning is therefore a team effort , requiring various skills ranging from the technical nature of page loading and security to the creativity of content writing and graphic design.
And while those goals may require a fair bit of extra work, the rewards of being first among your competitors will make it worth it.
PS: We did the same for this article! If you followed carefully, you should be able to recognize the precautions we took!
