Any SEO specialist may ne help from colleagues, such as a designer or copywriter. The ability to correctly and clearly draw up a technical task helps to avoid many problems and achieve the desir results on time. Alexander Shestakov, head of the link building platform Links.Sape , explains how to do this and what nes to be taken into account.
Poor quality technical specifications – risks and possible problems
The uncertainty and ambiguity of the technical task (TT) can create many difficulties for both the contractor and the customer. Let’s consider the main risks:
- Inefficient work. Insufficiently clear technical specifications may result in another specialist performing the work incorrectly. At best, the budget will be wast, at worst – to the detriment of the project.
- Delay in work completion. If the technical specifications do not contain sufficient information, the developer or copywriter will spend more time and resources on the task than they initially plann.
- Repeat execution of the task. What could be worse than doing the same work twice? Because of an incorrectly formulat technical task, your colleague will spend twice as much effort and time.
- Tension in the team. Any such situation leads to discord with colleagues and ruces authority, and also calls into question your professionalism.
What must be taken into account in the technical specifications
It is important not only to have a good understanding of the project requirements, but also to be able to communicate and anticipate how the work can be accomplish.
Depending on the project, an SEO specialist may set the following tasks:
- Copywriters – to write unique and optimiz content for website pages that will meet the requirements of search engines.
- For developers – to optimize the technical component of the site, for example, improving loading spe, eliminating errors, creating a high-quality site structure and other factors.
- For link builders – to find and place high-quality external links on the site, as well as to check and manage existing links.
- For analysts – to analyze the results of website promotion and evaluate the effectiveness of the team’s work.
- Project managers – to coordinate team phone number qa work, meet deadlines and monitor task completion.
- For designers – to create a website design that will meet SEO requirements, such as ease of navigation, content readability, etc.
- For contextual advertising specialists – to set up contextual advertising on the site and optimize ads.
To set clear technical requirements, follow the following algorithm:
- Define the project goals – the specialist performing the task must have an idea of the global goals of the project and his role in it.
- Clearly describe the task — it is important to provide a concise, but at the same time meaningful and informative description of the task. For example, “Write an article about types of links of 3000 characters” contains little specificity. “Write an article of 3000 characters about the differences between article, rental, social and crowd links, when they are us and where to get them” is a more detail and understandable task.
- Define the requirements for the result – these can be requirements such as increasing traffic to the site or increasing conversion. The employee must know what his work is aim at.
- Describe the target audience – professionals ne to know who they are creating content for in order to better understand the final result.
- Specify the deadlines and available resources – the specialist will know how much time he nes to spend to complete the task on time, and if he is outsourcing – what resources will be available to him.
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How to set a technical task for a specific specialist
In addition to the general algorithm given above, when setting technical requirements for a specific specialist, you can adhere to the following recommendations.
Technical specifications for a copywriter
For copywriters, the technical specifications often include the following points:
- Subject and style of text – indication of the subject of the articles, their volume and writing style, for example, informational, descriptive, emotional, etc.
- Identifying keywords and phrases is a list of keywords and phrases that ne to be includ in the text to optimize it for search queries.
- Requirements for content china, with its vast population and rapid technological uniqueness – determining the requir percentage of content uniqueness and requirements for plagiarism checking.
- Supporting Current SEO Tasks – Informing the copywriter about current SEO tasks and what elements ne to be includ in the text to support them, such as links to important site pages, etc.
- Requirements for the text structure – indicating the necessary headings and subheadings, lists, tables and other elements that will help improve the structure of the text.
- Additional requirements – such as the degree of technical complexity of the text, requirements for illustrations, and others.
TK for link builder
For link builders, you should specify the requirements for the quality of external links that they must find and place on the site:
- Search for high-quality external resources – description of criteria for determining the quality of resources on which links will be plac, as well as an indication of the subject matter of sites that should correspond to the subject matter of the customer’s site.
- Analysis of existing external links – checking the current link profile, detecting erroneous links, checking resources that already contain links.
- Link placement – determining the location where the link will be plac, the link format (rental, article, etc.), the link text, anchor, and other characteristics.
- External link management – checking for links, checking their correctness, deleting links if their further placement is undesirable.
- Reporting – requirements for reporting on the work perform, resources attract and the results of their use.
Technical requirements for the developer
The developer’s technical specifications may contain a number of the following requirements:
- functionality – a description of the functionality that should be add or improv.
- performance – requirements for loading spe, server response time, etc.
- security – requirements for protecting a website from hacking, data leakage, viruses, etc.
- compatibility – requirements for compatibility with different browsers, devices and operating systems.
- adaptability – requirements for the adaptability of the site to different screens and devices.
- technical requirements – description of technical parameters such as programming languages, frameworks, databases, etc.
- testing and debugging – description of requirements for testing, debugging and documenting code.
Technical specifications for an analyst
For analysts, it is important to indicate in the technical specifications:
- What metrics should be track and analyz to evaluate the effectiveness of website promotion. These may be, for example, website traffic indicators, conversions, the number of queries from search engines, and others.
- Requirements for reporting and frequency of submission.
Consider the specifics of the project and the customer’s business goals so that your technical specifications correspond to them as much as possible, and the work of the specialists involv is productive and leads to the results you ne.
