process and consumer behavior in the Messy. Middle The relationship between consumer and brand takes place. Through different interactions. Conveyed by different digital and non-digital tools. Living and evolving in a sort of experiential continuum. In the digital marketing model proposed by Google. This expanded interaction space is called exposure. Exposure , exposure in English, is not a phase. But a continuous universe in which. The consumer is immersed, an always active universe. Communicating on many overlapping channels. Some of which escape complete mapping.
The consumer, bouncing between these sources
The observation of hundreds of hours Denmark Number Data of purchasing processes. Has brought to light a very simple fact about the customer journey. The consumer does not follow a typical purchasing process. Not even within the same product. Service category and does not follow a linear purchase. Trigger The initial trigger point. The consumer moves from an initial point which. Identifies the activation of the process called trigger, up to the final point. Crossing many different points of contact, including. Search engines, review sites, portals, social media. Blogs, forums, interest groups etc. The consumer, bouncing between these sources. Acquires information, makes comparisons and continues to explore. Amplifies and reduces choices and so on in an interactive journey that ends only. When he decides to complete the purchase. Consumer behavior consists of two directions: exploration. Aimed at broadening the choice evaluation. 
While changing information source if the usefulness
Aimed at reducing the alternatives Estonia Phone Number List According to Information Foraging. The user tends to acquire all the information at the point. Where he finds it if deemed useful. While changing information source if the usefulness is not satisfactory. This assumption leads to two extremely important observations. Provide the user with complete information. To avoid them fleeing to better quality information sources. Or competitors, for a similar product. Align useful information for the user with SEO ecommerce indexing. To complete what has been highlighted. It is important to highlight that when the consumer completes his purchase. He creates an experience, both in terms of the digital process and. In terms of appreciation of the purchase. This is a phase that is outside the model but crucial as. To support repeat purchases, it reduces. The consumer’s tendency to re-enter the Messy Middle loop.
