Writing using artificial intelligence is relatively recent and only really became democratized at the end of 2021 with the appearance of the ChatGPT program offered by OpenAI. These systems operate on the basis of “prompts” or instructions. They then analyze all the content available online as well as in a word database to generate the requested content in the required language. Besides ChatGPT (and more specifically GPT-4), the most notable examples of text generation AI include Copy.ai, Jasper AI, WriteSonic, and Writer, among others. Each of these platforms, although inspired by the model developed by OpenAI, presents its own specificities. What does Google say about texts written by artificial intelligence?
According to the guidelines communicated by Google
The key lies in the quality and originality of the content, regardless of its origin. The search engine does not distinguish between texts written by humans and those generated by AI, as long as the quality is there. Indeed, Google says: “We focus on the quality of content rather than how it is produced.” In other words, if artificial intelligence is used to create original and Telemarketing Data quality content, Google theoretically sees no disadvantage. However, he cautions against using AI for the purpose of manipulating search rankings. Producing automated content with the primary aim of fooling search algorithms is considered a spam practice, violating Google’s policies. In summary, Google values the usefulness and relevance of content to users, thus highlighting the risks associated with inappropriate use of AI. Quality comes first, whether the content is written by a machine or a human. Can the use of AI have a negative impact on SEO?
The use of artificial intelligence in SEO
It is possible for a site to lose visibility and traffic, because the quality of the texts generated does requirements. Currently, ChatGPT, for example, lacks expertise and relevance in SEO copywriting . By relying solely on existing information, it fails to generate new and AERO Leads unique content, a crucial criterion for Google. Furthermore, a trend towards standardization of content emerges, with similar structures and organizations of ideas repeated in many texts. Google, capable of detecting these typical AI patterns, can penalize sites that abuse them.
