Remarketing lists. what they are and how to set them up One of the most important and powerful tools in the field of advertising is what is known as remarketing lists. In this way, there are numerous and diverse marketing strategies that a business or company can apply to achieve its objectives, whether it is increasing brand recognition, improving sales, getting more customers or followers, among many others. In this article we will delve into the details of this term, we will provide a definition of what it is and how to configure remarketing lists successfully, and we will also specify which are the positive points and which are the contraindications of this type of marketing technique.
Remarketing: what is it
Remarketing is essentially based on advertising directed to users who, at some point, have already interacted with a website, online content or application. In other words, remarketing strategies are based on the idea that people who have already shown some interest in a product, brand or business are more likely to become active customers Greece Telegram Data of the same, or carry out certain actions sought by the business. in question. In order to carry out these advertising campaigns focused on remarketing, it is necessary to create a remarketing list. Remarketing Lists As we mentioned previously, in order to carry out remarketing advertising, the first thing to do is identify users who have already interacted with a specific business or brand, and make a list with them.
How to set up remarketing lists
In order to set up a remarketing list, companies or businesses most often use their Google Ads account. From there they can manage all the information about their business, in addition to determining the target audience. Below we share the steps to follow Aero Leads to set up a remarketing list in Google Ads: Access the business profile. Go to the “Shared Library” option, located in the menu on the left. Click on “Public”. Create a new remarketing list by pressing the “+” button. Subsequently, the steps to follow will appear in a pop-up window. Determine the type of list based on user behavior. There are several options, for example: YouTube Customers, Website Visitors, among others. Each user can choose the option that best suits the needs and objectives of their business.
