You know the old saying, right? “First impressions are lasting.” Think of graphic design as the face of your business. It’s the first thing people see. If it is aesthetically pleasing, it has the power to transform your business into a recognizable brand. With a good brand, your company will appear professional and trustworthy. Strong graphic design encourages people to learn more about your products or services. Consistent graphic design throughout your brand will also help you differentiate yourself from your competitors and help your audience form a positive, long-lasting relationship with your business. But good graphic design is much more than choosing pretty colors, fonts, and graphics and arranging them in a layout you like. As Picasso once said, “Learn the rules like a professional, so you can break them like an artist.” Here are six basic graphic design concepts that professionals put into practice.
Balance is the distribution of visual
What it is. Balance is the distribution of visual weight of graphic elements in a design. Why it’s important: Each graphic element has its own visual weight, whether it’s size, texture, color or contrast. To achieve balance, think of your design South Africa Phone Number Data as one of those old-fashioned scales. When you add a block of text, shape, or image to one side of your design, be sure to balance it on the other side with graphic elements of a similar mass. Otherwise, you will “tip the balance” and your design will look unstable. website development guadarrama madrid web development el escorial madrid web development collado villalba madrid The Starbucks logo and the Chanel logo are classic examples of symmetrical balance in design.
A poorly aligned design is like a messy desk
What it is. A fundamental basic of graphic design, alignment is the placement of graphic elements in a design and how they align with each other. Why it’s important. A poorly aligned design is like a messy desk that looks messy and no one wants to look at it. Good alignment, on the other hand, “orders” a design by creating a clear visual connection between all its graphic elements. When the objects in your composition Aero Leads are aligned with each other, they seamlessly carry the eye from one part of the design to the next. Good alignment shouldn’t draw attention to itself, but poor alignment is hard to ignore. Think about a row of pictures on a wall and how obvious it is when one of them is slightly crooked. Something just feels “ off” in a design when the invisible lines between graphic elements don’t quite line up the way your eyes expect.
