Optimizing typography is optimizing readability, accessibility, usability, general graphic balance. Typography plays a crucial role in the success of a new design. That’s why selecting an appropriate font for text use is an important step in every design project. Depending on the project, finding the right font can take a few minutes or a few days. Below are seven key factors to consider when searching for a suitable typeface: 1. Brand A font you select should embody the character and spirit of your brand. Try to match the font style to the character of your brand. 2. Readability Clearly it is better for a font to be clear and legible, rather than so illegible. If people have to spend more time understanding what you’ve written, they’ll ignore your design. Avoid using fancy fonts or all-caps text in large volumes of text, as it strains the reader’s eyesight. It is best to use decorative typefaces only for titles and headlines.
Font family
Some fonts are members of “superfamily’s” – they come with a selection of different styles and weights that give designers more creative freedom. For example, the Helvetica Neue superfamily includes the following sub fonts. When choosing a font for your designs, you need to know how large a font family Singapore Phone Number Data needs to be to meet the typographic requirements of your project. For many projects it is enough to have two italicized weights, while others may require additional versions to create a good visual hierarchy. Most of the time, a single font is all you will need to use in your designs. However, there are certain times when you will want to use multiple fonts (i.e. one for the body text and one for the title).
When selecting two sources, use decisive contrast
When you choose to use multiple fonts, make sure that the fonts you are using have substantial contrast differences. But remember that contrast is not the same as conflict. The ideal combination of fonts should create harmony. Follow a simple rule of thumb. Look for two typefaces that have one thing in Aero Leads common but are otherwise very different. Combining serif with sans serif is a classic move. The key when combining two very different fonts is to establish a clear hierarchy between the two: one font should be more prominent than the other. And this can be achieved by varying the size and weight of each typeface.
