At first glance, a slogan like “Just Do It” seems ineffective. It doesn’t even mention the name of the company, Nike, or the products the brand represents. So how on earth did this phrase become one of the most well-known brand slogans of all time? Successful branding is about emotions, not products. It’s about creating an emotional connection between the brand and the customer. As former Nike marketing chief Scott Bedbury wrote: “’Just Do It’ isn’t about sneakers, it’s about values. It wasn’t about products, it was about the ethics of the brand.” The “Just Do It” campaign featured professional and amateur athletes talking about their emotions and accomplishments without mentioning Nike, and then the tagline was shown. The campaign provoked such a powerful emotional response that people began writing to Nike about how they too “just did it ,” like quitting a miserable job, starting to exercise, or ending an unhealthy relationship.
Personal Branding Allows You to Charge a Premium Price
Personal branding highlights how unique you are and the incredible value you offer. Because you bring unique value to the table, value that no one else offers, you can charge a premium price for your services. When you build a strong personal Poland Phone Number Data brand. You can charge a higher price for your products and services because they are unique to you. They cannot be purchased from another store or from another person. The stronger your brand, the more people will want your services. The more people who want your services, the higher the price you can charge. This is exactly why Nike can charge so much for their shoes. They’ve spent years building their brand into a powerhouse. Nike shoes have become a status symbol, and wearing Nike says something about who you are.
Personal branding highlights your experience
Because your personal brand is how you present yourself to the world. This means that a significant amount of personal branding involves the content you share with the world. And the more valuable the content you share, the more you demonstrate that you are an expert who should be trusted. With every piece of content Aero Leads you share, you establish yourself as an expert in your field. Like someone who really knows what they’re talking about. As a thought leader in your field. You are demonstrating how much value you offer and that you are the go-to person in your industry.
