Environmental sustainability is one of the pillars of ESG practices and also a differentiator in business. This is because the consumer, in addition to taking more conscious consumption attitudes, expects brands to have a greater level of responsibility in this aspect. For example, a Unilever study reveals that 85% of Brazilians feel better when they buy sustainable products. consumers Rubber and Plastic Manufacturers Email Lists 88 want companies to help them be more sustainable in their daily lives . But it is not enough to place a green seal on packaging to demonstrate environmental
Find out more about it below! What is circular economy
The circular economy is a concept that covers different stages of production, consumption and disposal of products used to reduce the environmental impact of human action. It is a counterpoint to the linear economy which, in the long term, puts both society and the economy itself at risk. This linear economy is the current production pattern in which: Natural resources are removed. The industry turns them into products. Consumers use them. Products are discarded and replaced with new ones. This has a double negative impact on the environment.
The circular economy is opposed to the linear
model because it seeks better management of natural resources by using resources more efficiently and reusing them within the industry itself. It is a more natural way everything works in Aero Leads cycles, without an apparent end, without waste. Therefore, the circular economy follows a more complex model: Minimum natural resources are used.
