Every marketing professional should know what a marketing funnel is and how it contributes to improving the sales of a brand or business. In this article, you will discover the different phases of the marketing funnel, from the top stage to the bottom. In addition, we offer you practical advice so that you can make the most of its benefits. What is a Marketing Funnel? A marketing funnel in digital marketing is a model based on the customer journey. It represents the purchasing stages they go through after discovering a company, service or product.The funnel shape illustrates the narrowing of the audience as the user journey progresses toward a purchase.

Even if you minimize losses,

It’s natural for some people to drop out of the funnel at each stage. But don’t worry, quality leads will make it to the end.In reality, customer journeys are varied and complex. But the marketing funnel provides a simplified framework for marketers. You can use it to: Understand your audience and adapt your approach accordingly. Identify and address weak points in the customer journey. Contextualize your marketing results. Using this information, you will be able to create an effective marketing strategy and ultimately increase your sales. Note: The marketing funnel is also known as the purchase funnel, inbound funnel, conversion funnel or sales funnel.

Marketing Funnel Phases

The stages of the marketing funnel differ, as each company creates the model that best fits its needs. For example, the B2B customer journey works differently than B2C works differently. One of the most used models is AIDA: Attention, Interest, Desire and Action.The top of the funnel (ToFu) is where you present users with your company, service or product and the problem it can solve for them. Some marketers call this stage awareness, attention, attraction, or discovery. In theory, you want as many people as possible to enter your funnel. The more users you attract, the more potential customers you will have. However, it is crucial that you do not lose sight of quality, not just quantity. Your messages must be specific, otherwise you will waste time and resources on users who will never make a purchase. To achieve this, you must identify your target customers. Identify your Target Customers