Subject line as ross callaghan mention. Sometimes being a bit out there can affect the open rate. People generally aren’t expecting an email from paypal telling them how to split money in a social situation. Most people find that process uncomfortable. Anyway. So it’s a good way to make the email feel less about the product and more about the person. 3. It adds value even if this email is open but not click through. The reader gains a measure of value. They are walk through the simplicity of the paypal app and shown a potential use of the product. Helping them to keep a lead warm even if they don’t convert the first time. This can be done in many ways – show customers a new product.
It adds value even if this email is open
Consumers you can target with an incentiviz welcome email and offer (access to early bird deals. Tailor discounts. Product recommendations. And members-only content. For example). Inactivity: dormant customers with active email accounts that haven’t engag with your emails for a while. Here. You can reach out with a personaliz deal or incentive. Location: consumers you can target with emails relevant to their locale. Culture. And geographically-centric trends or news content. Demographics: customers you can engage with content bas on their age. the new data product. Helping them to keep a lead warm even if they don’t convert the first time. This can be done in many ways – show customers a new product. Alert them to a potential saving or show them how to solve a common problem using your product. 4. It inspires action the top and tail of the email directs the reader to “learn about sending and receiving money”.
The more opens you'll get
Here are five quick email copywriting tips that will engage your recipients boost your performance: make sure your subject lines are clear. Concise. And demonstrate personal value. Be direct and use marketing action words where possible. Always add preview text to elaborate on your email headline and inspire your recipient to click-through. You have between 35 to 140 characters here. So trim any words or phrases that don’t offer the reader direct value or have no relevance to your subject line. Use subheadings to break up the email Aero Leads and keep your readers engag in your content from start to finish.
