The competition is fierce with a lot of money on the line, and enterprise sites will be going after some of the most competitive head term keywords that exist. The result is micro gains while still having macro problems. Enterprise is all about scale, and that includes how you work. You have to focus on what will have Enterprise SEO the most impact, which means that you really shouldn’t be involved in every task or process. It’s also useful to remind folks that SEO is a continuous process since many people view it as a one-off task. Bottom line: you need sticky messaging if you want people to remember you and care about SEO.
While smaller companies
May be targeting more long-tail searches. How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks executive email list a new language made almost entirely of three-letter acronyms (“Did the SEO SME review the PLP?”), and there are teams of people for everything. If that sounds like the environment you’re working in, keep reading as I’m going to share insights from my previous experience (four years working in-house for IBM, and many years working for other enterprises from the agency and consulting side) that may help you. If the company you’re working with doesn’t see the value of SEO, you’ll lose resources and prioritization to whatever the company considers more important. That’s why it’s crucial to “sell” the importance of search.
Most people don’t
Realize that SEOs have data about what people search for. Simply telling people how many searches an important term gets will create some serious FOMO. 90.63% of pages get no Aero Leads organic search traffic from Google. (Ahrefs). Some people think that SEO isn’t necessary and that they’ll rank either way. This proves that isn’t the case. The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
(Ahrefs). This can help sell the idea that content Enterprise SEO should cover a topic in-depth. Beyond these, I also like to include some stats for the company. Metrics like the percentage of traffic from organic search, number of conversions, revenue, or Year over Year (YoY) growth all help to show how SEO is important to the organization.
