The new citroën has shown the world its new logo and it recovers the style of 1919. The car brand changes its logo for the tenth time, the last one in 2016. With the double chevron on an oval background, the brand returns to its roots and recovers its original style. Volkswagen, Skoda , Renault and Peugeot have changed their logos in recent years . Now it is Citroën’s turn to change its corporate identity. Therefore, one is a clear reference to the double chevron of 1919 , adopted by André Citroën. It represents the evolution of the brand over 103 years
The experience of driving electric cars
It can be seen for the first time in a top industry data car that the company calls a conceptual family vehicle. Therefore, later, the logo will be implemented in production and concept cars in the next year. The French company explains that it is working on a “design language” that will make the logo more visible so that everyone knows that the vehicle is a Citroën. Therefore, this new shield had already been shown in 2019, with the concept of the futuristic Citroën 19_19 model . Citroën model is expected to be announced in the coming days. Coinciding with the 2022 edition of the Paris Motor Show next October. In addition, this new corporate identity of the brand will be transmitted through digital. Corporate channels in the coming months.
A new logo and corporate identity
As a complement to logo, the Aero Leads brand’s corporate identity has been renewed. Therefore, new slogan has emerged. Which proclaims “Nothing Moves Us Like Citroën.” For his part. Alexandre Revert , who is Citroën’s Global Brand Designer. Therefore, states that the objective of this new logo was to convey the idea of closing the circle by graphically returning to the first André Citroën logo . “That represented the true promise of affordable and innovative mobility for all. new modern. Contemporary image. Therefore, the professional adds that this new identity is an elegant symbol of progress.
