We already knew that email is a great weapon to get visits and sales. But data E-mail Takes from a study conducted by Beyond Interactive and Greenfield Online for Double. Click shows that it also works to drive customers to traditional stores. According to this survey among 1,000 consumers, 59% bought in a street-level business driven by information received by e-mail. The percentage of respondents who made an online. purchase after receiving a commercial email is even higher: 68%. But e-mail also demonstrates its good interaction with other sales channels: catalog (39%), call centers (34%) and postal mail (20%).
Of course, linking the email
With a website or a shopping site is the one that executive data achieves the best results. 78% of the participants in this study purchased through a link inserted in an email: 33% immediately after receiving the email, 35% some time later and 9% did so in traditional stores. The identity of the sender is the reason that leads 60% of those surveyed to open an email. To register, the user only has to indicate the type of advertising they want according to a series of interest categories and provide some personal data that will allow sociodemographic segmentations to be carried out.
A business unit belonging E-mail Takes
Virtual Initiatives SA. This company specializes in Aero Leads e-mail marketing and interactive. One-to-one communication. Provides advertisers, agencies and media centers with technology, infrastructure, services and coverage to help them achieve their communication objectives. Was a pioneer in Spain in developing its activity and has carried out more than 3,000 email and SMS marketing actions since its founding in 1999. It sends an average of 10 million emails monthly and its professional team has extensive experience in the field of interactive marketing. Carries out its activity in Portugal and Mexico, as well as Spain and has its own technology and technical infrastructure.
