37% of newsletters are not sent with a defined periodicity according to a study carried out by the consulting firm Netydea among 21 information and e-commerce websites. What’s more, they generally do not inform users of the shipping frequency when subscribing. The newsletters are, however, more regular than those from online stores. that to avoid loss of subscriptions It is essential that the user receives shipments with a predetermined regularity.
The Netydea study also reveals that
68% of these newsletters exceed the length considered company data most convenient. 1,200 screen pixels maximum in vertical position and in resolution of 800×600. Information overload is, especially in informative newsletters, a fairly common mistake. The grade goes up in relation to the “subject” since in 53% of the cases this field provides some type of information to the reader. However, looking at the general score, only 24% of the newsletters meet at least three of the four criteria studied -periodicity, length of content, subject and loss of address-.
Netydea carried out the field
Work for this study between December Aero Leads and January. Analyzing the newsletters of eleven online stores -Discoweb, TiendaPC and FNAC, among others- and ten media outlets -such as La Vanguardia Digital, Telépolis and Zumo de Red-. Another report on the same topic by Jakob Nielsen, founder of the web usability consultancy Nielsen Norman Group , agrees that most newsletters facilitate the unsubscription of users who do not want to receive more mailings.
