If this business posted to both platforms at the same time, they’d miss their peak times one one or both accounts. Staggering your posts gives you the best visibility and the best chances for early engagement. Early engagement is a critical signal to most social media algorithms, so this also gives you the best potential to expand your audience. On that note… Posting the same content for each channel, without optimizing for that channel’s particular algorithm, reduces the effectiveness of your content on all channels. Even the different surface algorithms within one platform can differ. View this post on Instagram A post shared by Instagram’s View this post on Instagram A post shared by Instagram’s And to make it even more complicated, those algorithms are constantly changing. While none of the social media platforms reveal exactly how their algorithms work, they’ve all become more open about the ranking signals they use to surface content. We dig into the details for you in our guide to the algorithms on every social platform.
Customizable social media calendar template
The requirements for social media platforms can vary widely. Every channel has a unique set of posting specs, such as: image/video file size image/video aspect ratio minimum and maximum pixel requirements copy length/character count link inclusion tagging functionality For example, Instagram favors vertical video. Facebook Reels requires vertical video, but horizontal b2b leads can work for Facebook feed. And YouTube is all about horizontal video … unless you’re posting o YouTube Shorts. Posting the right specs to the right platforms allows your fans to see your content the way you intended, which will maximize engagement. Each platform offers different social search functionality As social search becomes ever-more important, it’s also important to understand the search engine optimization (SEO) requirements for each platform. These differ from the algorithm factors and can include things like
Networks have unique image specs and character
And, of course, you can’t assume that the same keywords and hashtags will work for SEO across platforms. Remember that people use different platforms for different reasons and will therefore search differently among them.
The right way to post to multiple social media accounts
With all of that said, the reality is that social media managers often don’t have time to craft a completely separate set of content for each platform. Fortunately, there is a way to easily fill up your social media calendar, save time, and customize Aero Leads the same content for the requirements of each platform.
You might have guessed by now that a social media management tool like Hootsuite can make this happen. As you create a post, Hootsuite shows you the requirements of each channel and allows you to create multiple versions with just a few clicks, so you always have the best chance for success.
